Hi everyone, Thanks for watching our blog. Jowell & Aeryn here. We are a group of professional real estate agents with combined experience of more than 18 years. Through our training at Propnex, it constantly enhance our expertise not just selling in real estate only. We are focus on our clients by embracing their property portfolio to create more wealth progressively.
When property portals came on scene 13 years ago, it caught many by surprise as traditional methods like newspaper advertisement and flyers are commonly used by many realtors. We were able to adapt quickly as we see the future trend of content reading and information finding will be all online in years to come.
We also write blogs on various area of real estate pros and cons many home owners facing in today market. What are the pitfalls to avoid is often our objective to educate our clients so as to shorten their real estate journey as home owner via our sharing on creative financial methods which can be leverage in today’s market etc.
We strongly believe given an opportunity, a property which is the biggest asset one can own, can be maximize its potential by selling at its optimum result.
Selling a property take more just taking picture with phone and posting on property portals to yield result then you do not need our service.
We believe in today market, we need to stay relevant with the ever evolving technology and consumer’s behavior. With our fundamental marketing elements, your unit can be market with its best potential.
For Sellers like you,
These 3 elements is a must have for every unit that we market.
Create – how to engage audiences / viewers with content based media. Creating content about every unit in term of location, project attributes and many factors is essential to engage consumers on why your unit have to be on their ‘must buy’ bucket list.
Attract – prior launching the unit for sale. Preparation is very important. We all know first impression count. But how many of us actually did when it come to market property. (Don’t get us wrong). We aren’t talking about the unit is in a run down condition etc. Certain minor detail which may be missing out in our daily day. For example. the arrangement of the furniture in the unit etc. How home staging can help to create awesome first impression.
With recent COVID-19 measure, all real estate viewings came to a halt with the circuit breaker in place. While viewing of physical unit is tangible, we do not sit and wait for market to react. We gathered our clients and advise them to do a virtual tour so that we can conduct viewing online basis. This is just one of our many virtual tours did for our sellers.
Position – how we determine the price point is essential when we launch the unit for sale. During discussion with our clients, we always open to listen to our clients need and analysis if the price point is feasible for them to proceed as part of asset progression journey with us. Price point is often overlook by many agents which resulted the unit may be on the market for a long time. Consumers will usually be wary of the unit especially market by multiple agents at one time. It can be a double-edge sword in this case. Consumers may think the price is too high since the unit have no offer for long time OR the seller must be desperate to sell since so many agents advertise the same unit at the same time.
“First offer count “
Why do we mean by saying the quote? More than often, when the unit is launch for sale. Initial interest is the highest as buyers who have been scouting for unit are already on their radar looking for their suitable. We must make sure that we can capture this pool of buyers before the next wave kick in. We shall quote this pool of buyers as ‘first wave’.
‘first wave’ are usually searching for unit within their area of interest. They are prepared to bid if the unit suit them. They are also aware of the price transacting in the area. These are often the most genuine pool of buyers who can offer.
The next wave quoted as ‘second wave’. Under this category, the buyers are still in planning stage. They are deciding which area to look at after their first round of searching. More into researching to understand the market. ‘second wave’ take a longer time to decide and often ‘low ballers’. Offer low offer to try if seller can accept. More than often, the offer is way below the market transacted rate.
Hence, deciding price point is very crucial upon engaging our service. Do it right the first time.
In Short, think of C.A.P think of Little Red Dot Property!
Case 2017 – Mr & Mrs Phua. Both in their 50s, have been thinking if they should upgrade to private condo as they worried about the monthly repayments can cope with their current salaries.
They stayed in executive apartment which have been fully paid and good space of 1561 sqft. They didn’t think too much as they prefer to be stress free without incurred more of their savings.
After our meeting, we shared with them about the price trend of HDB estate especially aging HDB flats if still worth keeping. Not knowing too much about their CPF utilization in their EA unit, their CPF accrued interest have been compiling since 13 years ago. With our detailed financial analysis with them, the value of their EA flat is actually on the rising trend and may have reached the peak. And we should cash out and move their savings into next property with upside potential.
We were glad that our clients listen to our advice and cash out their EA timely to avoid the drop in price trend thereafter. Recent transaction shown that a higher floor with bigger size EA had sold lower than the price we achieved in 2017. Wonder why is that so? Besides aging tenure of the HDB flats, the supply vs demand is equally important to determine when we should exit the market.
Let look at one of the owners who bought a 3 bedroom unit same size as our client did. Entered in 2016 at 1.352mil and sold in 2019 at 1.53mil. A cool $178,000 profit over a period of just 3 years!
Case 2017 – Mr & Mrs Saw. Mr Saw bought a 4rm HDB flat in pasir ris under his own name 12 years ago. He was looking to upgrade to private condominium with his newly married wife in 2017. However, he shared with us his concerns while exploring options.
1st concern: His HDB flat was bought under his own name and he is still under first timer should be buy directly from HDB.
2nd concern: Are they able to utilize their advantage to the best in the current situation?
After our meeting, we share with them that given their unique status. It is more beneficial to upgrade to executive condo (EC) instead of private condo. In this way, not only he is able to utilize his first timer grant and also able to get a large size EC unit for his family at subsidized rate.
On April 2018, Mr & Mrs Saw took our advice and bought a unit at Rivercove Residences. It was a rare 5 bedroom unit having a good view. With the first timer grant of $20,000, they were happy to get their choice unit at lower price than other buyers. There are recent transactions which indicate dropout units and developer open to resell the units at higher price as well (psf basis).
With our large team of over 8000 colleagues, we managed to assist our clients’ HDB in paris ris sold in 1 week of intense marketing. It was also our blessing to get the highest transaction in the area for the past 3 years.